About Amethyst

Launched in fall 2007, Amethyst Jeans was conceived by industry retail veterans, Ned Davidson and John McKelvey, managing directors and business partners. The key to success for Amethyst Jeans is offering premium denim with exceptional quality, great fits and unique washes at an affordable price for the junior and junior plus customer. The modern, 5-pocket denim brand is committed to providing first-class denim at moderate price points for their 15 to 22 year-old customer with accessible price tags of $25 to $48.