On Tour with Amethyst

Amethyst Jeans welcomed the return of the Jean Machine this holiday season as they teamed up with Big Y® World Class Markets® for Food For Fashion, a food donation drive benefitting Foodshare of Connecticut and Connecticut Food Bank.

The Amethyst Jeans Food for Fashion received well over $16,000 worth of donations of Sack Hunger bags, non-perishable pantry items or monetary donations, in exchange for a pair of brand new Amethyst Jeans. The Jean Machine was parked at participating Big Y locations, as well as holiday concerts 96.5’s All Star Christmas and HOT 93.7 WZMX Jingle Jam to get the word out.