On Tour with Amethyst

Amethyst is on tour throughout the year giving away free jeans across the nation to promote the brand and create a live dialogue with their customer.

Amethyst Jeans officially launched its inaugural Jean Machine Tour in the summer of 2009. The one of a kind Jean Machine is a 25 foot, bright pink, customized vehicle loaded with jeans and other promotional giveaways. Amethyst toured along side the Vans Warped Tour throughout the East coast and Midwest. In 2010, Amethyst extended their tour with 26 locations across the country.

For 2011, the Jean Machine launched its first College Campus Tour across the East coast and Midwest, giving out free jeans and other giveaways to students. Also, Amethyst joined forces with Varsity Cheerleading and gave away nearly 5,000 pairs of jeans to cheerleaders from around the nation.

The Jean Machine provides Amethyst with a unique and exciting platform to reach out and talk to their customers while promoting the brand.