Varsity is comprised of leading organizations and brands dedicated to various national cheerleading outlets which draw millions of young adults from across the country for cheerleading segments, educational camps, uniforms, clinics and competitions. For more information, visit www.varsity.com

Varsity Cheerleading Competition

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Amethyst Jeans, the young women’s premium junior denim brand, recently completed its participation in five Varsity championship events, providing 5000 pairs of free jeans to cheerleaders, dancers and spectators alike exposing the brand to over 8,000 attendees at each competition in the event’s epicenter --The Varsity Zone.

Amethyst Jeans kicked off in Florida with the National Cheerleading Championship (NHSCC), and the National All Star Cheerleading Championship (NASCC). In Dallas, the company participated in the All Star Nationals (NCA/NDA ASN). Amethyst Jeans concluded their tour at the NDA/NCA College Cheerleading and Dance Team Championship on April 8 and 9 in Daytona, Florida.

Amethyst Jeans’ attendance at recent Varsity events has helped the brand gain significant exposure to thousands of new customers and includes the addition of over 8,000 new Facebook likers and 20 new business contacts to the brands already successful entity.

Amethyst Jeans and Varsity, both leaders in their industries, recognize the importance of young women and their vital affects on today’s economy. While Varsity is the leading brand in cheerleading competitions, camps and uniforms, Amethyst Jeans provides the latest, fashion-forward styles fit for every tween, teen and young woman at affordable prices.

Finalizing the first partnership between the two brands, Amethyst Jeans and Varsity are currently in the process of discussing future event collaborations.